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Abstract

#The Only Way Left To Consistently Increase Sales is Better Follow Up
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Drip Marketing Letters

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Drip Marketing Letters

Whether you call it Drip Marketing, Trigger Marketing or Lead Nurturing,
every business needs to keep in touch with its prospects and customers.

Drip Marketing Letters are written for serious, but time-crunched sales
and marketing professionals who want to launch effective drip marketing
campaigns to stay top-of-mind with their #1 business asset (their
customer list!)

What is Drip Marketing?

Well, you could just sign up for our Drip Marketing tips (on the top
right panel of this page) and see for yourself. (Really...it's OK...
you always can opt-out.) You'll discover how we use follow-up
e-marketing to help you learn more about drip marketing, as well as
offer interesting tips on using drip-marketing in your own business.

So... what is Drip Marketing? It is a series of planned messages that
go out to a client or prospect at specified intervals. It is different
from a simple follow-up (many people only follow-up once or twice with
someone and then let that contact fall through the cracks). Drip
Marketing involves more than one response.

But why is it called "Drip" Marketing?

What is drip marketing? Well, the "drip" in drip marketing is borrowed
from the agricultural world where plants receive measured drips of
water over a long period of time to keep the plants hydrated. So the
point of a drip marketing campaign is to plan a steady drip of messages
(not a flood followed by a drought) that nourish your customers and/or
prospects.

Drip marketing can be used on prospects or customers... but it requires
a plan. By sticking with that plan, your messages will begin to make an
impact on your prospects and clients. However, be aware that drip
marketing is a long-term project. Don't expect miracles from your first
mailing.

What should you say in your Drip Marketing letter?

Do you stare at a blank page when it comes time to write your follow-up
messages? Our motto is... you should never start with a blank page. So
what if you had a campaign already written for you? What if all you had
to do was add your signature... make a few tweaks if you like (it's
always easier to edit than it is to start from scratch)?

Hey, we know you're afraid of buying our pre-written letters because
you don't know what they look or sound like, they might not work for
your business... or you may not like our writing style. But you know
what? It's going to be okay. We've been where you are now, and we know
the way out of here. So just take our hand, click on the button that
says Buy Drips Now, and in just a moment you'll have the solution that
makes it all okay.

Click the button to select your drip marketing letter campaigns and
let's get you out of this mess, okay?

Buy-Drips-Now-Button-
* Can't get your arms around defining the right strategy for your
business triggers?
* Don't have time or don't know how to write compelling,
(non-sleazy), relationship-building messages?
* Want a field-tested, proven process, written and endorsed by two
top drip marketing consultants who use these exact letters in their
world-famous DripMarketingCamp and in their own practices to
generate sales leads, get more referrals and open the door to more
meaningful conversations with their customer list?

Drip Marketing Letters are trigger-based strategies and marketing
messages written by Swiftpage Gold-Certified Drip Marketing Consultants
Susan Clark and Lori Feldman. They read exactly like the one-to-one
conversations you'd have with your contacts throughout the year, if you
had the time...but you probably don't!

Buy-Drips-Now-Button-
susan100

Susan is an ACT! Marketing Guru and long-time author of the annual
Official ACT! Quick Study Guide, sold on Sage Software's website.

Co-Author Susan Clark says...
"You may have heard of follow-up marketing, nurture marketing,
marketing automation, or drip marketing. Whatever you call it, it must
be a defined process of consistent communication with customers and
prospects-not a flood of advertising messages, followed by a drought.
Use our drip marketing letters `as is' or as idea starters to customize
your own messages. Never start with a blank page! That's way too hard!"

Swiftpage Gold Certified Consultant
__________________________________________________________________

Lori Feldman

Lori is a veteran direct response copywriter and recipient of the
Direct Marketer of the Year Award from the Direct Marketing Assn. of
St. Louis, MO

Co-Author Lori Feldman says...
"We all hate that salesperson who only contacts us when he wants the
order, then gets mad at us for buying from his competitor because he's
MIA when we need him. Business owners and sales reps know intuitively
what their `perfect' follow-up process should be...but many get too
busy to implement it. Drip Marketing Letters are `plug and play.' We've
eliminated the last of the excuses for why you can't follow up
appropriately-whether it's to an outstanding proposal or an inquiry to
your website."

Swiftpage Gold Certified Consultant
__________________________________________________________________

You need a good drip marketing system! Click the Buy Drips Now! button
to select your drip marketing letter campaigns.

Buy-Drips-Now-Button-

What should you do? Or, we can help you with those letters. Need hand
holding? Send an email to drips@dripmarketingletters, or give us a
call at 1-646-402-5907.

End of Abstract

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